At first, it was the secret domain of the initiated and lovers of hip-hop culture, from which it emerged as a founding discipline. Today however, Rap knows no bounds and is a model of musical success - A quick glance at the global streaming rankings is enough to confirm this affirmation. Its jerky voice can be heard both in the continuation of its original journey as well as in its re-appropriation by many representatives of contemporary music. Rap has become an important protagonist in mainstream culture.
Since its birth in the New York Bronx and Queens in the early 1970s, hip-hop culture and the disciplines that define it have taken flight and have been adopted in all the four corners of the world. French-speaking Switzerland has also participated in enhancing the movement's global presence. From its arrival in our cantons to its attempts at international success thanks to current players such as Rootwords, KT Gorique, Danitsa and the Colors Records label (SuperWak Clique), this dossier aims to depict a thorough portrait of Swiss-French Rap.
A portrait that could not be drawn without addressing Romand rap’s attempts at crossing the Swiss borders to reach, above anywhere else, France. Being mostly French-speaking, Romand rap has never taken its eye off the French territory, rather like a younger sibling watches their older brother grow up faster. A big brother who reaches the heights of which we dream and whose every step nourishes our hopes.